By: Andy Odorzynski, Induron National Sales Manager

Bringing innovative and unique technology to market can be a challenge. How do you show clients who have been doing things successfully that making a change is worth the effort? How do you explain the upgrade over the status quo? One part of this challenge is simply recognition. Are your partners aware you have something unique? The second part is harder: Do your partners understand why it’s unique and how it would help them? Answering these two marketing questions is one of the most important things we do at Induron.   Continue reading 7 Facts About Ceramic Epoxy Technology →