By: Ben Rowland, Induron’s Power Market Manager
In the complex world of industrial coatings, focus matters. While many manufacturers attempt to be all things to all industries, we at Induron Protective Coatings have taken a deliberate and disciplined approach, which serves four primary industrial markets with depth, precision, and long-term commitment rather than spreading resources too thin across every possible segment.
Specialized Expertise
Induron’s strategy is rooted in specialization. By concentrating on carefully selected core markets—water and wastewater infrastructure, pipe, and electrical transmission and distribution—we have developed an intimate understanding of the unique corrosion challenges, regulatory requirements, and operational realities within each space. These aren’t secondary focus areas; these are the areas where the true value is recognized.
That focus translates directly into value for asset owners, engineers, and contractors. In water and wastewater applications, long-term immersion performance, chemical resistance, and compliance with strict specifications are non-negotiable. In electrical T&D applications, coatings must be surface tolerant, provide barrier properties and withstand cyclical weather extremes, while all in the scope of doing this on energized structures. Each environment requires more than a product—it requires expertise tailored to that environment or application.
This is where Induron differentiates itself.
Technical Credibility
Every Induron representative holds AMPP certifications, reinforcing a culture built on technical credibility. That certification is more than a credential as it reflects a deep understanding of corrosion mechanisms, surface preparation standards, coating selection, and inspection criteria. Customers aren’t just buying paint—they’re gaining access to professionals who understand specifications line by line, who know the regional contractor pool, and who can anticipate logistical challenges before they disrupt a project.
Induron is candid about its position in the marketplace: it won’t always offer the lowest upfront price. But industrial coatings are not commodities—they are long-term protection systems.
Value Beyond the Bucket
The real value isn’t just inside the bucket of paint but what’s outside the bucket. It’s in the pre-bid consultation that prevents a mis-specified system. It’s in the field visit that ensures proper surface preparation. It’s in understanding cure windows, environmental conditions, and sequencing to keep projects on schedule. It’s in helping owners think beyond the first cost to lifecycle performance.
By intentionally narrowing its focus to four core markets, Induron has built a reputation for reliability, technical competence, and long-term partnership. Rather than chasing every opportunity in the broad industrial coatings landscape, Induron invests in mastering the sectors it serves. That discipline creates measurable value—through specification expertise, logistics planning, contractor insight, and corrosion science. In the end, Induron delivers more than coatings. It delivers protection, performance, and confidence that extends far beyond the bu