Tag Archives: small coatings business

Size Matters

Two different sized Piggy Banks on SeeSawBy Tim LaBorde, Induron Representative and Consultant for Petrochemical Industry   

Many years ago, I attended a sales meeting where a senior manager said one of the silliest things that I’ve ever heard. He said, “You need to go out and sell our new system even if it’s not as good as some others, because customers have been waiting for it and we’re one of the ‘biggest’ paint companies in the U.S.”

Unfortunately, he really did believe this nonsense because of years of internal brainwashing. Even more unfortunate is that customers oftentimes fall into the very same trap of believing bigger suppliers are better. Continue reading Size Matters