On November 22, my wife and I were fortunate enough to attend the University of Louisville vs. Notre Dame football game in South Bend, Indiana along with another Induron Coatings couple and a client with his wife.
At Induron, we love tradition and connecting with our clients like this is a big part of that. If we’re able to connect at sporting events, that’s even better.
And talk about tradition. How about words, names or phrases you have heard all your life, like “Touchdown Jesus,” “The Golden Dome,” “Fighting Irish,” “Knute Rockne,” and “Four Horsemen.” The list goes on, and on and on.
Imagine this scene: As you approach the stadium, you can feel the aura of the surroundings and all the pageantry that goes along with a Saturday of big time college football. You take photos of all the sights as if you are on a family vacation to the Grand Canyon. The excitement and atmosphere is over the top as 80,000 fans greet you after entering the stadium and you cheer for your favorite team.
I was rooting for the University of Louisville and was pleased that on this Saturday, there was no luck for the Irish. University of Louisville: 31, Notre Dame: 28. Remember the classic football film, “Rudy”? He won’t be starring in this movie.
I loved how tradition seeped out of the stadium, and it’s one of my favorite things about my job at Induron as well. For example, nothing protects tough sewer pipe applications more effectively than ductile iron pipe and fittings lined with Induron’s Protecto 401 Ceramic Epoxy. It’s been in use for over three decades, and it’s still going strong. It has lined thousands of miles and continues to be number one industry wide.
These days, we’re making new traditions, and that same ceramic epoxy technology is being applied to water tank, treatment plant and wastewater markets.
As we continue to root for our favorite teams, we hope our customers will continue to equate Induron Coatings with a rich history of tradition.