How Manufacturers Can Leverage Social Media

By: Davies Hood, Induron President

How Manufacturers Can Leverage Social MediaWith 2.34 billion users worldwide, social media is a powerful tool these days. It has transformed the way companies market their products and services and communicate with their customers, thus providing endless marketing opportunities. In fact, social media is viewed as the second most effective digital tactic for customer retention. However, many manufacturers may question how it can truly benefit their businesses.

The National Association of Manufacturers (NAM) recently published an article recognizing the benefits of leveraging social media and spotlighting a few manufacturing companies with standout strategies. According to the article, social media is not only a relatively inexpensive marketing tool, but it also drives website traffic, reinforces branding, provides brands with instant publishing capabilities and allows brands to communicate with followers in real time.

The key to an effective social media strategy is consistently producing informative, engaging and relative content, which each of these spotlighted companies seem to be accomplishing. Essentially, content is king and, for manufacturing companies, creating captivating content can be a challenge, which is why many businesses may shy away from using social media. Business.com said it best in its article Content Connects: How Top Brands are Using Blogs to Grow Their Customer Base.

Though it takes our entire team, we do strive to provide our audience with valuable content that is more interesting than watching paint dry. At Induron, we’re “keeping up with the Joneses” by employing a company blog, Facebook, Twitter, LinkedIn and e-newsletter to share a variety of content, including industry insights, project profiles, employee spotlights and much more. We like to call it “a look beneath the surface” of Induron. Be sure to follow our blog, connect with us on social and let us know what you think!

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