Don’t Make Resolutions

Davies Hood, Induron President
By Davies Hood, Induron President

It’s the time of year when everyone is talking about New Year’s Resolutions. And that’s fine… if you’ve got a personal goal to lose weight, quit smoking or stop biting your nails.

But if you’re a manager, I urge you – don’t make resolutions for your business.

Make goals instead.

Why? Resolutions tend to have a negative connotation. You often make them when you need to change a bad habit, which is why when February rolls around, you’re not always pulling in lower numbers on the scale.

Goals, on the other hand, are a positive way for you to make changes in your business. I set goals for Induron every year (actually, I’m constantly setting new goals for Induron, so we can be the best at what we do). Here are a few you may want to incorporate into your 2013 plan:

Create a mission statement and core values. Every company needs to know why they’re in business. It’s important for customers and employees to see, in writing, a company’s mission statement and core values. So if your business doesn’t have these, or if they’re old and could use some revitalization, take some time early in 2013 to work on them. Gather your management team together (mine went on a retreat last January to do just this) and hammer out why you’re doing what you’re doing.

Institute an environment for teamwork. It’s true what they say: “There’s no I in TEAM.” Teamwork – especially within management – is a key component to successful business. When everyone is on the same page, working toward the same goals, and “meshing,” magic can happen. Our management retreat last January created a renewed sense of teamwork that helped us reach many of our 2012 goals.

Make your goals aggressive but attainable. At the beginning of 2012, I set a goal of increasing sales by 20 percent by the beginning of 2013. Was this an aggressive goal? Absolutely, especially considering the economic environment at the time. But we achieved this goal, I feel in part because it was so aggressive. You can’t be afraid of your goals. Obviously, a little research (and, frankly, some gut instincts) needs to go into your goals, but aim high. And remember the old Zig Ziglar quote, “A goal properly set is halfway reached.” Once your goals are set, share them with people. That accountability is a great way to help see you through to your success.

I wish all of you a prosperous New Year!

Founded in 1947, Induron manufactures high performance coatings that serve a range of industrial applications, including the wastewater, transmission and distribution and groundwater storage industries. Learn more about us at  

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